Category Archives: HeadzUp Hat Specials

Come See HeadzUp Hats At The Downtown Abbey Bridal Show and High Tea

Downtown Abbey Bridal Show and High Tea
At the Rochester Civic Garden Center

Sunday, September 13
2-5 pm

The Special Events committee is hosting a 1920’s-style bridal extravaganza. Enjoy a proper tea with wedding cake and finger foods while you view a fashion show presented by The Scarlet Bridal Boutique. Exquisite wedding gowns from England, many of them in Downtown Abbey period styles, will be modeled, and Get Caked Bakery will be providing an elegant wedding cake. Floral designs by the RCGC design team will be featured, along with displays from other bridal vendors. for more information visit:


Headz Up Hats Featured in the News!



Tonja McNair, the owner of Headz Up Hats in Rochester, made this fascinator headpiece with a silk rose to wear for Easter this year. She attributes her increase in sales to the 2011 wedding of Prince William and Kate Middleton, whose guests wore hats in a variety of styles. / MARIE DE JESUS/STAFF PHOTOGRAPHER

Once upon a time, Easter was synonymous not only with bunnies, but bonnets. Now the look is making a comeback.

“Easter hats were very popular in times past,” says Tonja McNair, owner of Headz Up Hats on Mt. Hope Avenue in Rochester. “They represented the rising of Christ and women wanting to look their very best to celebrate that.”

When the first modern Easter Parades were held in Manhattan in the 1870s, women celebrated the religious holiday by marching in their Sunday best, complete with their finest hats.

The parade of hats and flowers was so popular that Irving Berlin wrote a song about it in 1933 — during the fashion accessory’s heyday — called Easter Parade.

“The Easter bonnet song was true,” says Joan Lincoln, owner of Panache Vintage and Finer Consignment on Monroe Avenue in Brighton. “Every woman had an Easter hat.”

But over decades, as fashions changed and American church attendance decreased, the Easter bonnet’s popularity waned among the masses. More than 1 million people attended New York’s Easter Parade of 1947; in 2008, it drew 30,000.

But, as with other trends, hats seem to be enjoying a resurgence in popularity, local fashion experts say.

“I started seeing them coming back a few years ago, but since the royal wedding, I sell hats all the time now,” Lincoln says.

The world saw a public parade of hats on the heads of celebrities, royalty and Brits who lined the streets for Prince William’s marriage to Kate Middleton on April 29, 2011.

It seemed to be just the high-profile event needed to make hat-wearing something more than a sign you were a member of the Red Hat Society, followed Orthodox Judaism or belonged to certain churches aligned with the Church of God in Christ (COGIC).

“There have always been small groups comfortable with wearing hats, but ever since the royal wedding, there has seemed to be a renewed interest,” says Frank Moretti, owner of Diva Shoes on State Street in Rochester. “We’ve gotten quite busy with hats.”

Moretti, who has operated Diva Shoes for 14 years, ordered an especially large shipment of Easter hats this year to satisfy increasing interest.

He says the most popular style Easter headpiece is the fascinator, which is a miniature hat often adorned with elaborate trimmings and decorations.

“Fascinators are really popular for women not used to wearing a bigger hat,” Moretti says. “They can start with something small and build up.”

He has found corals, greens and blues to be the most popular colors for fascinators this year, as well as fascinators with netting and flowers.

McNair, of Headz Up, also has seen a spark in hat sales and Easter bonnets since the royal wedding — and not just limited to women either.

“I sell Easter hats to men, women and children alike,” says McNair, who opened her hat store five years ago. “Hats are encompassing of everyone, and there is a hat for everyone.”

McNair notes popular Easter looks for girls this year are traditional pastel bonnets and bucket hats with flower adornments, and for boys plaid fedoras.


To men she is selling mostly derbies — stiff felt hats with round crowns and narrow, curved brims — and homburgs (commonly called Godfathers). Homburgs are one of the oldest formal style hats for men and are typically made of wool or felt and feature a round crown and narrow, curved brim.

For women, McNair says fascinators remain the biggest seller, as well as pillboxes — small hats with flat crowns, no brim and straight, upright sides, made popular in the 1960s by first lady Jacqueline Kennedy.

Lincoln’s top-selling Easter hats this year were vintage bonnets and straw pieces.

She expects the styles also will be popular at the Daystar Derby in Rochester on May 4.

The Daystar Derby is held annually in the equestrian meadow at Nazareth College to benefit Daystar for Medically Fragile Children Inc. With a Kentucky Derby-like atmosphere, attendees are encouraged to wear hats.

“Charity events like the Daystar Derby have helped make hats a big deal here,” Lincoln says.

Of course, hats are the statement at the Derby — and Derby parties.

She also notes several other reasons she thinks hats are becoming more popular again year-round, including women being more concerned with skin cancer and protecting their faces from the sun, as well as a generational shift in attitude toward hats.

“The younger generation is really starting to enjoy completing their outfits with hats,” Lincoln says. “Unlike women of previous generations, this generation of women has grown up being allowed to wear baseball hats and they are more comfortable with hats in general.”

Whatever the reasons, McNair is thrilled hats are making a comeback.

“I’ve always had a natural love and liking for hats,” McNair says. “For me, putting on a hat is as natural as putting on my shoes.”



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New Experiences of Joy & Relaxation.

Interesting Article with Beautiful women… ( Hats are so associated with Joy and Relaxation)

nairobi women-hats-615

Nairobi, Inventing a City
A boisterous metropolis glows with the promise of a better life, but doesn’t always deliver
By Binyavanga Wainaina
Photograph by David Alan Harvey
The nearly three million residents of Kenya’s burgeoning capital are reshaping a uniquely African city.

For those trying to understand it, Nairobi can be a very slippery city. Four years ago I came back after spending a decade in South Africa—my mother had just died, and I was tired of being away from home. But it was difficult to adapt. I found myself living at the edge of Mlango Kubwa, a slum on the east side of the city, in a cheap hostel called Beverly Hills, where college students and the newly employed lived. That first night there was a flood, and I woke up to see my laptop floating in four inches (ten centimeters) of water.

I slipped and slid and fell in love with this city. Mlango Kubwa is all motion—streams of people finding original ways to survive and thrive. You never get the impression there are fixed and rooted institutions (buildings, legal entities) around which people organize. The organization of Mlango Kubwa is hidden in the unhindered to-ing and fro-ing of people feeling their way through the day…
It was at Beverly Hills that I met Mash (short for Macharia), who reintroduced me to Nairobi. We would walk together down Moi Avenue, the street that leads from Nairobi the international city to the undocumented sprawl of an evolving African city: people and their small, illegal constructions fronting opaque skyscrapers; secondhand-clothes shacks and rickety vegetable stands; wooden cabinets behind which whispered price-setting over watch repairs takes place in Dholuo, the language of Lake Victoria; shoe shiners and shoe repairers soliciting work by keeping eyes on the feet of passersby. These people tell tall political tales that later turn out to be true.

To read the rest of this article, click here…

What’s So Fascinating About Fascinators?

We interviewed Tonja McNair at Headz Up Hats to determine the inspiration behind the infamous Fascinators:
She indicated that the Kate Middleton Wedding as The Princess of England – was when the “fascinator frenzy” began to sprout up and become really popular. “The royal wedding sparked a lot of interest and I loved it all, she says.” Tonja says she did a fashion show for a local organization to do hats for them, and she loved working with her hands .

” As a child, I also did crafting at my church when I was younger and that’s where I realize I got started. I loved doing it then, and began to think about what I could do in my store.” Tonja says she started trying out a few things and this is what came from her work. I wants to begin to make hats for a long time. Milner Dave Brown, (a local hat maker) is an inspiration as well.

Tonja gave us a little education about hats: She says “A Hatter makes make hats and a Milner makes hats for females. ” A lot of male artist make most of the hats you see on women. ” Hat’s were a very big part of the everyday dress back in the 20’s and 30’s and it was the thing to do if you went out anywhere.” It was a huge part of your dress and very popular to wear hats and a part of socialization.

Tonja Sporting A Specialty!

As Tonja’s blogger, I love her hearing her voice and  seeing her personality and style shine!  t It’s good for her own personal expression to be added to her blog, so here’s a cool look at the Owner of Headzup Hats and what makes her so special about who she is…

Owner, Tonja McNair

Tonja can amazingly wear ANY HAT in the store and look absolutely awesome! ~

Visit our Facebook page and check out the new hats in style! ~ JenRene Owens

Below, is a video of our specialty hats in stock now!